Selling Before You’re Ready

For most B2B founders, the first deals don’t come from funnels or hired guns—they come from you. You’re the founder, the product visionary… and right now, you’re also the sales team. Whether you’re still hunting for your first customer, figuring out why that “perfect” Head of Sales didn’t work out, or just trying to explain what your product actually does to someone who might pay for it—this dinner is for you. We’ll gather a handpicked group of deep tech and B2B founders who are navigating (or have survived) the gauntlet of founder-led sales. Together, we’ll unpack the emotional and tactical sides of it all: qualifying leads, finding signal in the noise, getting to real needs, and learning how to sell without selling your soul. Hosted by Nick, who’s helped dozens of founders crack their first deals and build scalable playbooks, alongside at least one other founder who’s walked this path recently.

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Ascend Dinners

Connecting founders through curated dinners